此次上榜品牌中,中国建材集团有限公司的品牌价值约为1020。27亿元,在绿色建材行业排名第1位,排名第100位的北京韩建河山管业股份有限公司的品牌价值约为0。24亿元,100强的平均品牌价值约为76。17亿元。在100个上榜品牌中,品牌价值超过100亿元的企业有20家,品牌价值为50亿~100亿元的企业有16家。榜单上前10强品牌的总价值占100强品牌总价值的50。1%,前20强品牌的总价值占100强品牌总价值的69。2%,这说明中国绿色建材行业虽然居榜单首位的品牌价值较高,但作为新兴行业,品牌建设还需做出长期的不懈努力。从行业发展周期角度来看,绿色建材发展在我国尚处于起步阶段。随着经济社会的发展,已有建材产业的基本服务很难满足客户的需求,这表明绿色建材行业虽然处于起步阶段,但蕴藏着巨大的客户需求。然而,绿色建材行业发展较晚,行业的整体水平不高,且多为中小型企业,产品的创新能力不强,导致消费者对整个行业的认可度不高,从而很难建立客户忠诚度。此外,国内法律保护不健全及认证监管力度不足,导致现阶段绿色建材市场比较混乱,这直接影响了企业品牌的发展。
<<Among the brands on the list,the value of the China Building Materials brand is approximately RMB 102.027 billion. The last brand of the Top 100 Hanjian Heshan was valued at approximately RMB 24 million,and the average brand value of the listed brands was approximately RMB 7.617 billion. Among them,there are 20 companies with a brand value of more than 10 billion yuan,and 16 companies with a brand value of between 5 billion yuan and 10 billion yuan. The total value of the top ten corporate brands on the list accounted for 50.1% of the total value of the top 100 companies. At the same time,the top 20 brands ranked on the list accounted for 69.2% of the total value of all brands on the list. This shows that China's green building materials industry as a new Although the brand value of the industry's top brands is high,as an emerging industry as a whole,brand building requires long-term unremitting efforts. From the point of view of industry development cycle,green building materials are still at the initial stage of development in China. The development of green buildings with energy-saving,material-saving,water-saving,land-saving and environmental protection will inevitably require reliable support from green building materials characterized by energy conservation,emission reduction,safety,comfort,and recyclability. With the economic and social development,the basic services of building materials can hardly meet the needs of customers. This shows that although the green building materials industry is in its infancy,it has huge customer demand. However,due to the late development of the green building materials industry,the overall level of the industry is not high,and the practitioners are mostly small and medium-sized enterprises. The brand's product innovation capability is not strong,which leads to consumers' low recognition of the entire industry and it is difficult to establish customers. loyalty. In addition,the imperfect protection of domestic laws and weak regulatory certification have caused the current market of green building materials to be confusing,which directly affects the development of corporate brands.
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