Among the brands on the list，Wuliangye Group Co.，Ltd.has a brand value of RMB142591 million，ranking No.1 in the rankings. The last company in the Top 100 list has a brand value of approximately RMB 42 million. The average brand value of the company is RMB 0.42 billion. About 5.664 billion yuan. Of the 100 brands on the list，38 have a value of more than 1 billion yuan，and 18 have a brand value of between 500 million yuan and 1 billion yuan. The total value of the top 10 brands on the list accounted for 77.5% of the total value of the top 100 brands. At the same time，the total value of the top 20 brands accounted for 88.2% of the total value of 100 brands on the list，which shows that the Chinese brands High-value liquor companies only account for a very small proportion，and most corporate brand values are still maintained at a relatively low level. The list shows that the polarization of the Chinese wine industry is serious and this unhealthy industry pattern will limit its development. Only about 12% of consumers understand the brand status of wine，which means that the wine industry does not have much investment in brand cultivation. At the present stage，though the brand of wine industry relies on traditional culture，there is not a small gap between the strength of brand culture construction and market strategy compared to foreign brands. This has led to the status quo in the Chinese wine industry：low-end brands are sluggish，and mid-range brands are fiercely competitive. Although high-end brands are in good condition，they are subject to competition and pressure from foreign brands. In addition，the special nature of the wine industry has caused its brand to be parasitic，and liquor brands are more dependent on the food and beverage industry. This shows that its brand is more susceptible to the external objective environment. Through investigation，it was found that most of the brands are vaguely positioned and try to implement a “take-all” brand line strategy. This leads to a lack of brand personality and it is difficult to establish good customer relationships. Co-branding and brand culture will become the core competitiveness of the future wine industry.