In 2017，the total retail sales of social consumer goods in Jiangsu reached 3.17 trillion yuan and the contribution of consumption to economic growth reached 61.7%. Consumption has become the mainstay of economic development in Jiangsu.In addition to the increase in total consumption，important changes have taken place in the consumption structure in Jiangsu in 2017. Some new features have emerged. The article gives a detailed analysis of these characteristics.On this basis，the article summarizes and predicts some new trends that Jiangsu's consumption structure will face in the future. Finally，on how to comply with the upgrading trend of consumption structure and promote the growth of consumer demand in Jiangsu，the article puts forward corresponding countermeasures and suggestions.