Under the new normal background，“Characteristic town” is a new new thing in the new development of new urbanization.It is an important grasp in deepening the structural reform of the supply side of urbanization，an important vehicle to promote the development of the urban and rural amalgamation. On the basis of the in-depth analysis of the present situation of the construction of the characteristic town.The paper points out that there are still some outstanding problems ，such as the lack of characteristic industry development，the imperfect function of the towns，the indistinct role of policy guidance.At the last，Put forward the countermeasures from cultivating of special industries，strengthening of the construction of service facilities and the improvement of the relevant policy systems.